Digital Marketing Strategy & Customer Journey Mapping

This package is designed for capable business owners who just need more clarity around their audience, marketing, and a solid content strategy that they can keep coming back to.

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How it works...

Together, we’ll deep dive into who your ideal client truly is, what they’re thinking and feeling at each stage of their journey, and how they move from discovering you to becoming a loyal customer.

You’ll walk away with:

A fully mapped customer journey map
Clear understanding of your ideal client’s needs, emotions and behaviours
A personalised content strategy aligned to each stage of the journey
Simple, repeatable content ideas you can continue using long-term

This removes the guesswork from marketing and replaces it with clarity, strategy, and ease.

This is perfect for you if:

You struggle to know what content to post
You put a lot of effort into your content but find it doesn't perform well
Your marketing feels inconsistent or unclear
You aren't attracting the right clients who are ready to buy
You’re ready for a strategic approach instead of random posting

This package includes 2 x 90 min strategy sessions with me, and a completed customer journey map.

Investment:
$550

Fun Fact:

It is often believed that humans make purchasing decisions based on facts, however neuroscience and NLP suggest that 95% of purchasing decisions are made subconsciously, triggered by emotional states before logical reasoning engages.

People are emotional buyers

People buy based on emotion first, so your content should speak to how your audience feels, not just what you offer.

The era of storytelling

Story-driven content builds connection and trust far more effectively than traditional selling.

Trends may change, but strategy sticks

A strong strategy stays relevant even as platforms and trends evolve.

Sell your brand, not your service

People choose brands they trust and connect with, not just the service itself.

what my clients say...

Mel - Child Psychotherapist

Before working with Ashlie, my biggest challenge was bringing everything together and finding a clear, structured pathway forward. I was time poor and needed someone who could genuinely streamline my business. Ashlie is values-led, warm, and transparent, which creates incredibly clear and effective communication, not just for me, but for my clients as well. My business now feels more organised, with clearer pathways forward, and each time we work through a challenge there’s a shared sense of achievement that supports continued growth. Her work ethic is exceptional and genuinely rare to find.